Cicada for Her is a luxury boutique in Oxford, Mississippi. It offers cutting edge designers straight from New York, in in the deep south. It is the only store in the small college town that offers designer brands such as Isabel Marant, Ganni, Ulla Johnson, Marla Aaron and many more. Cicada is an undeniable pillar of the fashion scene and community in Oxford. The store has been recognized as one of the best boutiques in the South by Vogue.

As new season approached, the purpose of this shoot was to capture the arriving styles. The ultimate goal was to drive Cicada brand awareness on social media and elevate their presence on the platform. The images posted increased social media following by 103%. Increased medialikes received by 147%. Increased media comments received by 223%.

Model: Janie Poulton
Store Owner: Anne-Marie Varnell Gordon
Photography, Art Direction, Styling done by me