A Movement Challenge Centered Around You!
Our assignment was to create a brand campaign that celebrates lululemon and Peloton's iconic partnership.
Our solution: We launched the Move For You challenge, offering a curated selection of Peloton classes hosted live and in-app by skilled instructors during January. The flash challenge combines the best of fitness and athletic apparel, inviting global communities to connect with their bodies and minds, together.
My Role: Art Director
Agency: AKQA NYC
Design System
